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New Toolkit Can Help Reframe Ageist Messaging

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Primary Education Topic: 
Policy and Advocacy
Other Education Topics: 
Aging in Community
Business & Aging
Leadership in Aging
Legal & Ethical Issues

Reframing aging poses a challenge in that progress will be slow, and there will be no “magic bullet” to effect culture change. But by consistently improving their messages, organizations can chip away at ageism.

Editor’s note: ASA President and CEO Bob Stein represents ASA in the Reframing Aging work advanced by the Leaders of Aging Organizations (LAO), also serving as an advisor to the Re­framing Elder Abuse parallel research project conducted by the Administration for Community Living (and begun at the suggestion of then Assistant Secretary for Aging Kathy Greenlee) and completed by the National Center on Elder Abuse (NCEA) at the University of Southern California.

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